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Search is the most popular network and if you are just starting out it is likely that this will be the network you choose.
Search campaigns display your ads on Google search result pages. Search is an extremely targeted type of advertising. It allows you to place your ad in front of potential customers, right when they are looking for your service.
Video campaigns run primarily on YouTube. Popular promotion types on video are lead generation, branding and even straight to sale.
You will need to create a video for this ads type. Once you get a working video live, the costs can be considerably lower than other Google ads campaign Types.
Shopping Ads works best for selling products on eCommerce platforms like Shopify. It's because people get to see the product before they click, this means the intent is even higher, so you are only paying for the most qualified clicks.
To get started, you will need to set up a Google Merchant Center account and submit a product feed.
By creating universal app campaigns, you can promote your app across specific operation systems. IOS, or Android. The goal of this campaign type is to get more installs or in app actions.
You can run Universal app campaigns on all of the following networks: